Online store
How to improve your ecommerce business
Whether you have an existing ecommerce site that needs fixing or are figuring out how to build an online store for the first time, getting expert IT advice can give you a competitive advantage. Selling goods and services online is a cost-effective way to run your business, but success depends on picking the right ecommerce platform and nurturing your customers.
Here’s an overview of how we can help:
E-commerce platform
Choosing a robust e-commerce platform is fundamental. It should support features like product management, order processing, secure payment gateways and inventory tracking.
Implementing secure payment gateways is crucial for protecting customer financial information. SSL encryption and compliance with Payment Card Industry Data Security Standard (PCI DSS) are essential.
An efficient system for tracking and managing inventory helps prevent stock-outs, ensures accurate product listings and improves overall order fulfilment.
Responsive website design
Your online store's website must be optimised for various devices, ensuring a seamless and user-friendly experience on desktops, tablets and mobile phones.
Customer relationship management (CRM)
CRM tools allow you to manage customer interactions, track customer preferences and provide personalised shopping experiences. Good CRM helps to build customer loyalty.
Order fulfilment system
Implementing an effective order fulfilment system streamlines the entire process, from order placement to shipping and delivery. Integration with shipping carriers can optimise shipping costs and delivery times.
Security measures
Robust cybersecurity protects customer data and your store’s infrastructure. You need regular security audits, SSL certificates and measures to prevent data breaches.
Analytics and reporting tools
Analytics tools provide insights into customer behaviour, website performance and sales trends. This information helps you to formulate your store's sales strategy.
Scalability and performance optimisation
Your IT infrastructure should be scalable to accommodate growing business needs. Additionally, optimising website performance ensures fast loading times, reducing bounce rates and improving user satisfaction.
Social media integration
Integrating your online store with social media platforms enables seamless marketing and easy customer engagement.
Customer support system
Providing efficient customer support is vital. This could involve integrating chatbots, helpdesk systems or live chat features to address customer queries in real-time.
Compliance with regulations
Complying with relevant e-commerce regulations, such as data protection laws, is essential. This includes GDPR (General Data Protection Regulation) compliance for handling customer data.
Need help with your ecommerce ambitions?
Wondering how to choose an ecommerce platform or get better performance from the platform you’re already using? We can help you to make good choices, so that your online business is set up for success.